Hotel dei Fiori, Alassio, Italy – Amenities, Location, Reservations, and More!

Nestled in the heart of Alassio, just 20 meters from the sparkling Ligurian Sea, Hotel dei Fiori offers a perfect blend of comfort and convenience for your Italian getaway. With free WiFi throughout, complimentary bike rentals, and a prime location in the town center, you’ll find everything you need for a relaxing vacation right at your fingertips.

You’ll love the hotel’s impressive wellness center with fitness area and full-service spa, making it ideal for both families seeking fun and travelers looking for rejuvenation. The helpful staff, clean rooms, and delicious free breakfast add to the experience, though keep in mind that the hotel doesn’t have its own private beach section. At just a short stroll from the sea, this charming 3-star hotel combines Italian hospitality with modern amenities.

Italian Riviera 2025 Deals!
Get a discount of 15% to 70% on accommodation in the Italian Riviera! Look for deals here:

Italian Riviera Hotels, Apartments, B&Bs

Hotel dei Fiori

Hotel dei Fiori is a charming wellness hotel in the heart of Alassio, Italy. It combines traditional Italian hospitality with modern comforts, creating a perfect retreat just 20 meters from the beach.

The hotel boasts 65 spacious rooms, all equipped with air conditioning, satellite TV, mini bar, safe, and internet access. You can choose from three room types – Gelsomino, Tulipano, and Orchidea – each designed to meet different guest needs.

When you stay at Hotel dei Fiori, you’ll enjoy access to an on-site wellness center and spa, perfect for relaxation after a day exploring Alassio. The hotel also features an elegant restaurant serving contemporary cuisine, a bar, and meeting facilities for business travelers.

For families or longer stays, the hotel offers newly renovated apartments of various sizes with fully equipped kitchens, air conditioning, and TV. You can even opt for full or half board meal plans at the hotel if you prefer not to cook.

Rating: 4.5 (628 reviews)
Location: Corso Guglielmo Marconi, 78, 17021 Alassio SV, Italy
Contact: +39 0182 640519
Website: Visit Website

Historical Significance of Hotel dei Fiori

Hotel dei Fiori holds a special place in Alassio’s rich tourism history. Located just 20 meters from the sea in the heart of town, this charming hotel has been welcoming guests for generations.

In the 1950s and 1960s, Alassio became a playground for the international jet set, and Hotel dei Fiori stood as a witness to this golden era. You can almost feel the glamour of those bygone days when you walk through its doors.

The region’s history as an exclusive holiday resort dates back to the 19th century. During this time, Alassio transformed from a quiet fishing village into a prestigious destination for discerning travelers.

The hotel’s prime location put it at the center of Alassio’s development as a premier Italian Riviera destination. Its proximity to the beautiful beaches and local attractions made it a favorite among visitors.

What makes it special:

Family-friendly atmosphere
Central location in historic Alassio
Part of the area’s evolution from fishing village to luxury destination
Connection to the glamorous mid-20th century tourism boom

Today, you can enjoy modern amenities like the health club while still experiencing the historic charm that has drawn visitors for decades. The hotel perfectly balances its storied past with contemporary comforts.

Amenities and Features

Hotel dei Fiori offers a wealth of comforts to enhance your stay in beautiful Alassio. Located just 66 feet from the sea, this charming hotel combines Italian hospitality with modern conveniences that will make your vacation truly memorable.

Luxe Accommodations

Your room at Hotel dei Fiori comes equipped with everything needed for a comfortable stay. Each space features air conditioning to keep you cool during warm Italian summers. You’ll appreciate thoughtful touches like satellite TV for entertainment and a mini bar for refreshments.

For your convenience, rooms include a safe box to secure valuables while you explore Alassio. The practical hair dryer saves precious luggage space, and internet connection keeps you connected to home.

Rooms are designed with your comfort in mind, creating a peaceful retreat after a day at the beach. If you’re traveling with pets, you’ll be happy to know they’re welcome here. The hotel also offers accessible rooms for guests with mobility needs.

Dining Options

The on-site restaurant at Hotel dei Fiori serves delicious meals throughout your stay. You can enjoy authentic Ligurian cuisine prepared with fresh, local ingredients that showcase the region’s culinary traditions.

Start your mornings with a breakfast that fuels your adventures in Alassio. Later, return to savor lunch or dinner in the welcoming restaurant atmosphere.

The hotel bar provides a relaxing spot to unwind with your favorite beverage. It’s perfect for an aperitivo before dinner or a nightcap after exploring Alassio’s evening attractions.

Whether you’re craving seafood fresh from the Mediterranean or classic Italian dishes, the dining options at Hotel dei Fiori will satisfy your appetite while providing a taste of the region.

Recreational Facilities

The impressive wellness center forms the heart of Hotel dei Fiori’s recreational offerings. Here you can indulge in rejuvenating body treatments at the full-service spa, helping you unwind and refresh during your coastal getaway.

Stay active in the health club and fitness area, equipped with modern exercise equipment. After your workout, the spa facilities provide perfect relaxation opportunities.

You’ll love the complimentary bicycle rental service, ideal for exploring Alassio’s charming streets and scenic coastline. Pedal along the beach promenade or venture into town at your own pace.

The hotel’s prime location just steps from the sea means beach activities are always available. Swim in the Mediterranean, sunbathe on golden sands, or try water sports nearby. With these thoughtful amenities, Hotel dei Fiori ensures your Alassio experience combines relaxation and adventure perfectly.

Nearby Attractions in Alassio

Alassio offers a perfect blend of natural beauty and cultural richness just steps from Hotel dei Fiori. The town’s famous sandy beaches and historic landmarks provide endless opportunities for exploration during your stay.

Beaches and Coastal Activities

The stunning Baia del Sole (Bay of the Sun) stretches along Alassio’s coastline with its fine golden sand and crystal-clear Mediterranean waters. You’re just minutes from this gorgeous beach where you can rent loungers or simply spread your towel for a relaxing day.

Don’t miss the Molo di Alassio (Alassio Pier), also known as Pontile Mario Bestoso, for beautiful sunset views and photography opportunities. It’s perfect for a romantic evening stroll.

For family fun, Aquatic Park Le Caravelle offers water slides and pools just a short drive away. The kids will love it while you relax in the sun.

Water sports enthusiasts can try sailing, windsurfing, or paddleboarding at several rental spots along the beach. The calm waters make it ideal for beginners too!

Cultural Landmarks

The famous Muretto di Alassio (Little Wall) is a must-see cultural icon covered with ceramic tiles signed by celebrities who’ve visited over the decades. You’ll enjoy spotting famous names as you stroll past this unique monument.

Wander through the charming Budello di Alassio, the narrow shopping street that runs parallel to the seafront. This pedestrian lane is lined with boutiques, cafés, and artisan shops where you can find unique souvenirs.

For a fascinating day trip, the prehistoric Toirano Caves are just a short drive away. These remarkable caves contain ancient bear remains and human footprints dating back 12,000 years.

The beautiful old churches of Alassio, including the Church of Sant’Ambrogio, showcase impressive architecture and artwork that tells the story of this historic coastal town.