Discover the Italian Riviera
The Italian Riviera is a well-known gem, attracting travelers with its stunning landscapes, historic charm, and vibrant culture. From the elegance of Portofino to the rugged allure of Cinque Terre, this coastal paradise offers a diverse array of experiences that cater to every type of traveler.
Travelers flock to the iconic landmarks of Genoa and the scenic beauty of Cinque Terre. The romantic harbors of Portofino and the serene beaches of Santa Margherita Ligure draw crowds with their breathtaking vistas and world-renowned cuisine.

The Italian Riviera is synonymous with luxury and beauty. You might enjoy a leisurely stroll along the picturesque promenades, a boat trip along the coast, or exploring the charming streets lined with boutiques and local markets. The region’s cultural landmarks and historic sites frequently feature in travel guides and brochures.
Despite its popularity, the Italian Riviera continues to offer unique and authentic experiences that go beyond the well-trodden paths. Whether it’s the serene beaches, the rich cultural heritage, or the warm hospitality, there’s always something new to discover in this coastal gem.

That’s where Discover Italian Riviera comes in – a resource dedicated to uncovering the hidden gems and must-see spots in this enchanting region.
This isn’t an official tourist marketing site. That means you get an independent and unbiased view of the places we cover. We don’t claim to cover the entire region, and while we don’t intentionally skip the top attractions, our choice of destinations might seem unique or even quirky.
We love exploring smaller towns like Camogli and Bordighera just as much as the bustling heart of Genoa. We enjoy highlighting spots where the local tourist office hasn’t yet created an English version of their website.

Our aim is to offer something a bit different from the large travel portals that focus on the most popular locations. We don’t feature sites or accommodations because they’ve paid for placement. Instead, we strive to provide an honest mix of the good and the not-so-good about each location.
We hope you, the visitor to Discover Italian Riviera, find our information useful as you plan your trip to this beautiful region. If you do, feel free to share our site with your friends or give us a shout-out on social media. Happy travels!